Cygnus Partners with Database Provider for Co-Marketing Initiative
Alliance to add market inventory and search to construction equipment titles.
Cygnus Business Media has announced an agreement with database and software solutions provider, IRON Solutions, to offer co-marketed initiatives targeted at the construction and outdoor power equipment markets.
According to Cygnus brand director Kris Flitcroft, the two companies are “working together on a product launch that will immediately benefit our customers through our audited print and combined online digital assets.”
The partnership will allow Cygnus to tap into IRON’s tech infrastructure—including equipment inventory and search engine, IRONsearch.com, which sees over 250,000 unique visitors each month—and further Cygnus’ sales and lead gen opportunities, Flitcroft said in a statement.
Cygnus’ Construction Equipment Group includes the ForConstructionPros.com portal and several print magazines including Asphalt Contractor, Concrete Contractor and Equipment Today.