Custom Publisher Goes Green
To help drive internal innovation, Chris McMurry, CEO of Phoenix-based custom media company McMurry, introduced an employee-driven idea incubator called "My Wow" projects last February. At year-end, the most innovative project gets $10,000 of backing capital. So far, the early leader among the 30 projects underway is one called "Big Green," which aims to improve the company’s environmental impact.
"Big Green started out with a more narrow focus on the production side of our business," said strategic pricing manager Kevin Burt in a statement. Burt, along with manufacturing director Wally Gibbs, quality editor Nicole Van Zandt and prep specialist Jeanne Abernathy, conceived of the Big Green project. "To our pleasant surprise, a huge groundswell of support surfaced from every corner of McMurry and it quickly snowballed into a companywide initiative," added Burt.
"We’re just asking people to take a look at what we do and find ways to do it better," says McMurry. "Unlike most of the other efforts this one has gained a lot of traction and support. Most people are interested in doing the right thing."
McMurry says that Big Green intends to not only influence corporate behavior but spill over into employees’ lives outside of the work environment. A master list of green initiatives is currently being developed which McMurry says will be refined and then implemented. "The finance team is talking about going 100 percent paperless. They figured out they could save 36,000 sheets of paper per year. Another idea is that every time we do a proposal we’ll always present a green component. We see our role in the process as not just trying to make ourselves better but getting everyone else to jump on the bandwagon," says McMurry.
McMurry has also been in perpetual acquisition mode. The company has made nine deals in the last nine years;most recently acquiring Fountain Hill, Arizona-based inOne Advertising & Public Relations.