Cover Story

The Rise of Renaissance

Fri, 07 Dec 2007 13:09:17 -0500

Just days after Hurricane Katrina hit, Kelley Faucheux stood on the balcony of New Orleans Magazine's 18th floor office.

Making the Case

Dan Trombetto — Sat, 31 Oct 2009 14:51:03 -0400

Defining the mission and serving the dual goals of information provider and fundraiser are a challenge for any association magazine.

Building a Winner

Dan Trombetto — Thu, 01 Oct 2009 16:42:27 -0400

The Economist is somewhat of a maverick in the magazine world. Revenue is split 50/50 between circulation and advertising and at a time when many publishers are looking at circulation as an area to cut costs, it keeps investing.

E-Media Reality Check

Dan Trombetto — Tue, 01 Sep 2009 09:43:38 -0400

Digital is the priority for most publishers, yet many executives have had to re-adjust their e-media forecasts just as they did with more traditional revenue streams such as print and events. Online ad spending in the U.S. dropped 5 percent to $5.5 billion in the first quarter of 2009 and 7 percent to $6.2 billion in the second quarter, according to market analyst IDC.

The Big Idea 2010

Dan Trombetto — Sat, 01 Aug 2009 11:54:49 -0400

We all know that the top strategic priority this year isn’t really “online,” or “lead gen” or “events,” it’s flat-out survival. Planning for the future now means the next fiscal quarter, not the next five years.

So, What Business Are You In?

Dan Trombetto — Wed, 01 Jul 2009 15:57:10 -0400

Integrated. Engaged. Customer focused. We’ve all heard the buzz words but what do they actually mean? A little more than halfway through the worst year in the publishing industry in recent memory, just about everyone has gotten the message that we need to do things differently.

The Great Cover Ad Debate

Dan Trombetto — Mon, 01 Jun 2009 12:04:28 -0400

How do you feel about advertising on your cover? According to a poll that ran on FOLIOmag.com from May 15 to May 20, 51 percent of respondents believe any form of cover advertisement is a violation of editorial ethics. However, 46 percent think cover ads are a legitimate business opportunity, while 3 percent aren’t sure.

Digging Deeper

Dan Trombetto — Thu, 30 Apr 2009 13:54:44 -0400

Last month, ABM’s Business Information Network reported b-to-b ad pages fell 27 percent in January 2009 compared to January 2008— the largest single drop in a year (representing nearly 30 s

The 2009 FOLIO: 40

Dan Trombetto — Tue, 31 Mar 2009 18:18:17 -0400

Welcome to the 2009 FOLIO: 40, the oldest, most comprehensive and most distinguished magazine industry compilation of its kind.

From Internet Nickels to Digital Dollars

Dan Trombetto — Sat, 28 Feb 2009 17:41:45 -0500

The phrase “print dollars, Internet nickels” gets attributed to Time Inc. CEO Ann Moore, who a few years ago compared the trickle of online revenue consumer publishers were seeing to the traditional billion dollar print business.