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Cosmo Corrals Bondi Beach Babes


Dylan Stableford By Dylan Stableford
10/03/2007 -02:00 AM






Here's a magazine event that is scandal-proof and UAB-free: the Australian version of Cosmopolitan attempted to set a Guiness World Record last week by gathering
over 1,000 bikini-clad babes-1,010 to be exact-on Australia's Bondi Beach
.
The magazine advertisements recruited the beauties in Cosmopolitan print
advertisements and a micro-site, 30 Days of Fashion and Beauty.

The girls, of course, spelled out "C-O-S-M-O."

Takeaway for publishers: Get 1,010 bikini-clad Australians to spell out your magazine's name at your next event.




Dylan Stableford By Dylan Stableford --

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