Folio: Top Women in Media – Corporate Visionaries
Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. Each of our honorees have made a lasting impact on their brands, organizations and markets, carving out leadership roles that keep our industry moving forward.
Corporate Visionaries are the individuals who are charting a new course for their organizations. Women who bring the strategy and put it into action. The honorees are…
Andrea Van Dam has spent nearly two decades growing Women’s Marketing Inc. into an agency that has led brands like StriVectin, Paige Denim and Moroccanoil to tremendous success. In 2014, Van Dam was named CEO after previous posts as president/CRO and chief advertising officer.
Andrea has since evolved Women’s Marketing into a fully integrated agency expanding beyond beauty and fashion into all categories that matter to women, including food, home, health and wellness while still maintaining the company’s role as the third largest buyer of print in the U.S. Andrea has focused on premium client service and helped transform boutique brands into household names. Skechers, for example, came to Women’s Marketing as a small brand with regional success and is now a global leader in lifestyle footwear with nearly $2 billion in sales. Van Dam has a customer-first vision and deep ties to many of the most impactful media brands, which has created lasting and productive client relationships.
Beyond Women’s Marketing, Andrea serves as a mentor for the Entrepreneurs Roundtable Accelerator and as an advisor and previous board member of the Women’s Business Development Council. She is also an active member of the National Charity League, a charitable organization that encourages mothers and daughters to volunteer together, something she is committed to doing with her own young girls.