Recently promoted to president of TDWI, Meighan Berberich puts the customer experience at the focal point of everything she does. From leading a new vendor product to guiding the attendee learning experience, the end result must provide a proven return on investment from the end user’s perspective.
Berberich views marketing and product development holistically, guiding integrated campaigns and products that play off of and support each other. Her emphasis on results exemplifies her need to succeed along with an outstanding work ethic.
With more than 15 years of marketing and management experience, Berberich leverages her deep marketing expertise with cutting edge marketing and management tactics to drive business forward. She collaborates closely with the creative, marketing, and sales teams by providing fresh ideas and valuable perspective. She understands and values the contributions of both her employees and peers, empowering them toward reaching higher achievements.
Since joining TDWI as Vice President of Marketing, Berberich energized the business unit’s new strategic planning effort, rebranding multiple products and websites to reflect the company’s evolution. She was also the strategic architect in the launch of TDWI’s new e-learning platform and video advertising initiatives.
Berberich also recently led the creation of “Upside.com,” a completely new web site and brand that will have huge impact and relevance for IT leaders in the Big Data and Analytics market. This site will help TDWI reach new, untapped markets and realize increased revenues.