Jessica Teves is the editor-in-chief of STYLECASTER, SheKnows Media’s flagship fashion and lifestyle brand that focuses on providing cutting-edge content for millennial women and includes DailyMakeover.com and BeautyHigh.com.
Teves began her career as a medical writer before she launched into the world of fashion-focused digital media, serving as Style.com’s site director, where she realized triple-digit growth and won a People’s Voice Award for Best Fashion and Beauty Site. Prior to that, she was the managing editor at Refinery29.
In 2015, Teves joined STYLECASTER to breathe new life into the ten-year-old brand and drive its editorial and product integration strategy. She chose to join the team because she realized that STYLECASTER’s digital-first approach and unprecedented reach among millennials set it apart from the competition.
Teves is passionate about ensuring STYLECASTER is positioned to engage women in conversations about fashion and beauty—as well as other topics they care about—and to deliver that content across the platforms and social channels its young audience demands. Through her leadership, she helped expand STYLECASTER’s bicoastal sales, editorial and marketing teams.
In January 2016, she led the site’s end-to-end relaunch to become the de facto fashion, beauty and lifestyle stop for women looking to lead a more stylish life. The relaunch featured a new mission statement; a fresh, bold logo; sleek site redesign; next-generation shopping modules; cutting-edge video capabilities; as well as a complete re-imagination of its mobile experience to connect with STYLECASTER’s digitally savvy audience.