Men's Health, The National Journal, Harper's Bazaar and Mashable... ...More
In the iPad and Kindle editions, products will be directly shoppable. ...More
Sales strategy largely independent of Rodale media brands. ...More
About a quarter of customers now reading at least three titles across devices. ...More
M-Commerce and the Shoppable Magazine
As mobile use has exploded, magazine publishers have been exploring ways
to connect the print product to the mobile platform. Product purchasing
directly from the pages of the magazine has emerged as a one
potentially lucrative opportunity. Join us for this webinar and we'll
show you how publishers are activating their printed pages to tap into
mobile commerce and a host of other interactive opportunities—including
the technical implications, production impact and actual performance
metrics on the consumer side.
Tuesday, June 11, 2013 - 2:00pm
Register Now
No upcoming events.
With its upcoming spin-off, Time Inc. has a chance to initiate some big ideas. ...More
Al DiGuido Immediate steps Time Inc. needs to take to get back on solid ground. ...More
Al DiGuido
Get this wrong and you'll fail to maximize your event attendance. ...More
Cristopher Levy
On the complexities and contradictions of niche enthusiast publishing. ...More
Brian Kevin
There may be an untapped audience outside of Facebook, Twitter and Pinterest. ...More
Stephanie Paige Miller
FOLIO: Q+A: Atlantic Publisher Jay LaufJay Lauf, the former publisher of Wired, talks about his transition to the Atlantic, his plan for growth and how the two seemingly disparate magazines are similar.
.. Watch it Now >>
FOLIO: Video Q+A: The Atlantic’s Justin SmithAtlantic Media president Justin Smith talks about the magazine’s now-infamous Britney Spears cover, it’s digital strategy and what it takes to retool a 150-year-old magazine brand—without alienating its core audience.
.. Watch it Now >>
FOLIO: Video Q+A: New Yorker’s David RemnickAt the 2008 National Magazine Awards, FOLIO: spoke with New Yorker editor David Remnick about his magazine’s perennial Ellies nominations, why he’s bullish on print and what he thinks about the Democratic race for the White House.
.. Watch it Now >>
Evolving a magazine staple into a multiplatform powerhouse. ...more
How online publishers are looking past the pageview for new opportunities. ...more
Forbes editor Randall Lane infuses a new entrepreneurial spirit in the brand. ...more
FOLIO: PRIME SPONSORS