Conde Nast Circ Guru Peter Armour Starts New Company
In a continuation of a story filed last Thursday Armour explains his motivations.
"I made a decision that, especially after going through successful prostate cancer surgery, which I did earlier this year, I thought that it would be good timing to re-evaluate everything and pursue a dream of having my own company," says Armour.
"This came from conversations with Mike [Kreiter, of media M&A brokers W.B. Grimes & Co.] and he told me of the availability of IUV. It’s the right size and scope that my wife and I will be able to successfully publish," he says.
The magazine comes with its annual trade show, IUV Technology Conference, a Web site and e-newsletter.
Armour says he’ll evaluate the title’s circulation further before exploring strategies to add more subscribers. Additionally, the magazine will be produced by freelancers on an "as-needed" basis. No employees will come with the magazine, says Armour.