CondéNet Partners to Track Web Content
Publisher hopes to develop more focused content and increase licensing revenue.
Redwood City, California-based Attributor Corporation provides a content tracking and analytics platform that it says will enable CondéNet to program when, how and where its content is presented across the Web and within social networks.
According to Attributor CEO Jim Brock, "the visibility and strategic business capabilities that our platform provides will allow CondéNet to capitalize on the spread of its content."
The platform also provides analysis that will enable CondéNet to better focus its content, the company says. CondéNet hopes the platform also will help improve search engine placement and increase licensing and syndication revenue.