Condé Nast Snatches Time Inc. SVP to Head Consumer Marketing
Sauerberg: New hire ‘critical’ to company’s consumer-focused expansion.
Not long after promoting its consumer marketing group president to president of the company, Condé Nast has appointed Monica Ray executive vice president of consumer marketing, overseeing consumer sales and marketing for the company’s entire portfolio. Ray’s appointment is effective September 20.
Currently, Ray serves as senior vice president of corporate digital development at Time Inc. According to Condé Nast president Robert Sauerberg, Ray’s “extensive experience in the areas of consumer marketing and digital product innovation will be critical as we expand our consumer-focused efforts.”
In a recent Q+A with FOLIO:, Sauerberg said that while Condé Nast’s portfolio of 20+ print magazines is still at the company’s core, technology and consumer expectations have “changed dramatically” and one of its big goals is to increase its consumer touch points and to “monetize all of those optimally.”
“We want our readers to engage with our brands in a variety of ways, and we feel our success will be based on being able to provide our content seamlessly across every appropriate platform that exists now and in the future,” Sauerberg told FOLIO:. “We want to take that engagement and continue to try to increase it and revalue the consumer proposition. We want to do that with our magazines and our Web sites and our digital applications.”
Before taking on the SVP of corporate digital development at Time Inc., Ray served as vice president and general manager at Entertainment Weekly. Prior to that she served as SVP and general manager of Time Inc. Interactive.