Condé Nast Reorgs Digital Sales and Marketing
Publisher moves toward combined, multi-platform operation, under CMO Lou Cona.
One day after moving Style.com under management of the Fairchild Fashion group, Condé Nast has announced a reorganization of its overall digital operation, fusing the Condé Nast Digital sales and marketing team with the Condé Nast Media Group, forming one multi-platform and multi-brand unit. The combined sales and marketing efforts will be overseen by chief marketing officer Lou Cona.
“Content for the vast majority of magazine Web sites is already managed at the brand level and now the brands will also become responsible for the digital sales and marketing,” the big consumer publisher says in a statement announcing the changes. “CN Digital will now focus on developing and implementing the corporate digital growth strategy as well as oversee content and operations for emerging digital businesses.”
Condé Nast says the changes are effective immediately and will continue to be implemented throughout 2011.
Drew Shutte, who previously served as Condé Nast Digital senior vice president and chief revenue officer, will become executive vice president and chief integration officer for the Condé Nast Media Group. Integrated Sales Group publisher Josh Stinchcomb will become vice president of digital sales for Condé Nast. Both will report to Cona.
A Condé Nast spokesperson says Sarah Chubb will remain as president of Condé Nast Digital, and will concentrate on content and operational management on the company’s non-magazine branded sites—including Ars Technica, Concierge, Epicurious and Reddit—as well as oversight of Brides.com and Wired.com. Chubb also will focus more extensively on identifying and developing corporate digital products and acquisitions.
“This is a natural progression that makes it easier to go out to and make sales in the marketplace,” says the spokesperson, who indicates that no layoffs are associated with the changes. “This is about Condé Nast using all the talent we have in house to our best abilities.”
Yesterday, Condé Nast said it was moving Style.com under management of the Fairchild Fashion Group, which includes Women’s Wear Daily and WWD.com. "With WWD/WWD.com and Style.com under the same roof, Fairchild Fashion Group will serve the needs of both business professionals and fashion-obsessed consumers globally,” Fairchild president and CEO Gina Sanders said in a statement.
The publisher also announced yesterday that it would utilize the newly-unveiled Adobe Digital Publishing Suite to develop digital editions of its magazines. Condé partnered with Adobe on the iPad apps for Wired and The New Yorker. Other apps developed in-house—including GQ, Vanity Fair and Glamour –will be recreated using the Adobe system.