More Competition in the All-You-Can-Read Magazine Market
The Netflix-for-magazines race continues…
The Netflix-for-magazines race got a little more interesting this week, as Magzter announced that it’s adding subscription options for its digital newsstand of more than 2,000 titles.
The company’s plans—a $9.99/month unlimited access option and a $4.99/month 5-title plan—put Magzter’s sales strategy more in line with the other major competitors in the all-you-can-read magazine space, Next Issue Media and Zinio. Magzter had previously only offered single-title sales and a variety of individually-priced bundle options, while Zinio, and particularly Next Issue, relied on full- or partial-library access models.
“It’s still early days for digital magazine reading,” says Girish Ramdas, CEO and co-founder of Magzter. “Barriers to entry, like paying for and managing multiple magazine subscriptions, have stalled true adoption. With Magzter Gold, we’re delivering a better experience, giving readers instant access to the largest collection of digital magazines anywhere, on any device.”
As some have pointed out though, the success of any these subscription options hinge on one critical assumption: that people actually want to read magazines on something other than paper.
It’s early, but so far, it hasn’t been the case.