Readex Research

About Readex Research

Readex Research provides all types of surveys to all types of publications. For 60 years, publishers from Madison Avenue to Main Street have used information gathered and reported by Readex to help advertisers make media decisions.

Let us craft a survey to help your publication ignite ad sales, energize advertiser relationships, spark editorial creativity, or satisfy the toughest critics. Publications just like yours trust Readex with all their survey needs. Call us for help with your next survey, or to learn about how the following projects can boost your bottom line:

• Advertising Readership Surveys
• Reader Profiles/Subscriber Surveys
• Editorial Audits
• Brand Awareness Studies
• Conference/Meeting Evaluations
• Salary Surveys
• General Survey Support

Advantages of Working with Readex

Research Insight. Throughout 60 years, we’ve surveyed millions of readers to assist thousands of publications win over advertisers, readers, and attendees. By immersing ourselves in publication research, we’ve acquired a keen understanding of what works...and what doesn’t. We apply this experience universally, yet revere the unique needs of each publication. With our understanding of the implications behind research decisions, we can suggest a survey plan that balances your information needs with your budget.

Flexibility. We provide all types of surveys to all types of publications. We seamlessly conduct a survey from start to finish, or simply fit in where you need support. Complete in-house capabilities provide us with total control of the survey process.

Boosting your bottom line. Use survey results to sell...ad space to advertisers, your publication to readers, or your event to exhibitors and sponsors. Here’s how it can work:

Sell More Pages with Ad Readership Studies

Advertisers can’t resist advertising in the study issue with the exclusive
opportunity to find out how your readers—their target market—react
to their ads.

Cement advertiser relationships by presenting study results and sharing ideas
on creating effective ads.

Upgrade fractional advertisers by setting minimum size/color requirements for
study participation.

Schedule additional sales calls with prospective advertisers: introduce the
study and then present the results.

Refute advertising myths that make your job difficult (size doesn’t matter,
front vs. back, left-page vs. right-page, etc.).

Reader Profile Studies prove to advertisers that they cannot afford to miss the exposure your publication provides

• Dig deep into your circulation and pull out the facts that retain and increase
  the number of ad pages sold.
• Use a Reader Profile Study to paint a clear and credible picture of your
  readers’ value.
• Document readership and prove to prospective advertisers that ads in your
  publication are eagerly seen and read.
• Create a sales story your advertisers won’t resist. Incorporate results
  into media kits, presentation slides, and Web sites.

Clients

Access Intelligence, LLC

Advanstar Communications

Campbell-Ewald Publishing

Canon Communications LLC

City Business Journals Network

Crain Communications Inc.

Elsevier

Hanley Wood, LLC

Lippincott Williams & Wilkins

The McGraw-Hill Companies

Meredith Corporation

Penton Media, Inc.

Reed Business Information

SourceMedia, Inc.

The Custom Publishing Council