Readex Research

About Readex Research

Readex Research provides all types of surveys to all types of publications. For 60 years, publishers from Madison Avenue to Main Street have used information gathered and reported by Readex to help advertisers make media decisions.

Let us craft a survey to help your publication ignite ad sales, energize advertiser relationships, spark editorial creativity, or satisfy the toughest critics. Publications just like yours trust Readex with all their survey needs. Call us for help with your next survey, or to learn about how the following projects can boost your bottom line:

• Advertising Readership Surveys
• Reader Profiles/Subscriber Surveys
• Editorial Audits
• Brand Awareness Studies
• Conference/Meeting Evaluations
• Salary Surveys
• General Survey Support

Advantages of Working with Readex

Research Insight. Throughout 60 years, we

Sell More Pages with Ad Readership Studies

• Advertisers can’t resist advertising in the study issue with the exclusive
  opportunity to find out how your readers—their target market—react
  to their ads.
• Cement advertiser relationships by presenting study results and sharing
  ideas on creating effective ads.
• Upgrade fractional advertisers by setting minimum size/color requirements
  for study participation.
• Schedule additional sales calls with prospective advertisers: introduce
  the study and then present the results.
• Refute advertising myths that make your job difficult (size doesn’t
  matter, front vs. back, left-page vs. right-page, etc.).

Reader Profile Studies prove to advertisers that they cannot afford to miss the exposure your publication provides:

• Dig deep into your circulation and pull out the facts that retain and increase
  the number of ad pages sold.
• Use a Reader Profile Study to paint a clear and credible picture of your
  readers’ value.
• Document readership and prove to prospective advertisers that ads in your
  publication are eagerly seen and read.
• Create a sales story your advertisers won’t resist. Incorporate results
  into media kits, presentation slides, and Web sites.

Clients:

Access Intelligence, LLC

Advanstar Communications

Campbell-Ewald Publishing

Canon Communications LLC

City Business Journals Network

Crain Communications Inc.

Elsevier

Hanley Wood, LLC

Lippincott Williams & Wilkins

The McGraw-Hill Companies

Meredith Corporation

Penton Media, Inc.

Reed Business Information

SourceMedia, Inc.

The Custom Publishing Council