Mediamark Research Inc.

Specialization:

Tactical/strategic research for print/electronic media with syndicated, custom and database integration expertise.

• Custom readership (subscriber/ newsstand) studies profiling audience demographics,
  psychographics, behaviors, media and product consumption.
• Use of MRI syndicated index for
  custom data positioning.
• Custom initiatives/ consulting for new/ existing product development; advertising,
  editorial and circulation; and audience segmentation/ targeting.
• Re-contact samples of selected target groups from syndicated study available.
• Database mining, integration, modeling for audience optimization, direct
  mail and cross-product development.
• Proprietary/syndicated segmentation creation/ development that can leverage
  Mediamark syndicated study. Syndicated Research DivisionContact: Mike Drankwalter,
  Senior Vice President, Media Sales
• 250 magazines currently measured.
• Total audience, primary audience, reader involvement and product/brand usage among the U.S. population.