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Competitive Analysis System

Competitve Analysis System: CAS

CAS, an in-depth ad tracking program created by experienced executives with over a century in publishing, gives publishers timely, accurate data packaged in a fast, affordable, user-friendly system. CAS’s parent company, G&G Publishing Services LLC., has a 10-year history with BPA Worldwide, producing Publisher’s Circulation Statements, so accurate management of large quantities of complex data is G&G’s forte.

We ensure unparalleled accuracy as each publication is physically counted by our staff and double-checked by a supervisory team. Accuracy and consistency are at the heart of providing timely data. CAS data is loaded within 48 hours of the magazine’s arrival — no waiting for the entire set to be available.

Our CSRs are proactive, keeping in constant contact with our clients to help them make the most of the system.

Product & Service

CAS has a simple, user-friendly interface. Data is accessible on CAS’s secure server on the Web 24/7, requiring only an internet connection. CAS reporting is unique, ‘on the fly’; reports come up instantly, online. Reports are reviewed, and ‘what if’ scenarios can be constructed. The number of log-ons is unlimited. There are over 30 reports, which are designed with a ‘drill-down’ capability. ‘Click’ on the data to access more information. Reports can be exported immediately, to Excel, PDF, or e-mail, allowing users to work with the data, add proprietary information, and create customized reports. Clients can input budget and forecasting information for their sales team. Each user’s budget is accessible only by the client. The publisher can measure performance against prior years or budget information.

An Essential Tool for Management: CAS reports are custom-crafted to help manage publications and staff — with greater clarity and accountability.

An Essential Tool for Salespeople: CAS presents comprehensive info to maximize market intelligence & increase sales.

New for 2008

MVS - MEASURING PRINT-TO-WEB CONNECTIONS: This reader response system proves print advertising drives readers to advertisers’ websites, measures the activity and provides comprehensive, independent reporting of results.

  • The Mission: Bring buyers and sellers together instantly and report results.
  • The Goal: Prove print drives more readers to advertisers’ web sites
    than any other medium.
  • The Reason: The print-to-web connection replaces the bingo card for reader
    response activity.
  • The Advantage: Independent tracking and reporting of results with zero investment
    in programming and people.
  • The Results: The print-to-web connection efficiently meets the demand of
    advertisers providing proof that their print advertising brings results.

Magazines must return to selling reach, readership and results. The print-to-web
connection gives the reader, the advertiser, and the ad salesperson what they
want and need.

  • Gives the reader instant contact
  • Answers the ROI question for advertiser
  • Measures response and readershipfor the magazine
  • Gives advertisers third party reporting
  • Opens new opportunities for revenue
  • Gives the ad salesperson the tool to
    sell more print ads.

Key Company Executives

Wayne Gregus, CEO,

Tel: 908-670-7326,

Mary Ann Gerney, President,

Tel: 201-803-5546,