Competitive Analysis System
Competitve Analysis System: CAS
CAS, an in-depth ad tracking program created by experienced executives with over a century in publishing, gives publishers timely, accurate data packaged in a fast, affordable, user-friendly system. CASâ€™s parent company, G&G Publishing Services LLC., has a 10-year history with BPA Worldwide, producing Publisherâ€™s Circulation Statements, so accurate management of large quantities of complex data is G&Gâ€™s forte.
We ensure unparalleled accuracy as each publication is physically counted by our staff and double-checked by a supervisory team. Accuracy and consistency are at the heart of providing timely data. CAS data is loaded within 48 hours of the magazineâ€™s arrival â€” no waiting for the entire set to be available.
Our CSRs are proactive, keeping in constant contact with our clients to help them make the most of the system.
Product & Service
CAS has a simple, user-friendly interface. Data is accessible on CASâ€™s secure server on the Web 24/7, requiring only an internet connection. CAS reporting is unique, â€˜on the flyâ€™; reports come up instantly, online. Reports are reviewed, and â€˜what ifâ€™ scenarios can be constructed. The number of log-ons is unlimited. There are over 30 reports, which are designed with a â€˜drill-downâ€™ capability. â€˜Clickâ€™ on the data to access more information. Reports can be exported immediately, to Excel, PDF, or e-mail, allowing users to work with the data, add proprietary information, and create customized reports. Clients can input budget and forecasting information for their sales team. Each userâ€™s budget is accessible only by the client. The publisher can measure performance against prior years or budget information.
An Essential Tool for Management: CAS reports are custom-crafted to help manage publications and staff â€” with greater clarity and accountability.
An Essential Tool for Salespeople: CAS presents comprehensive info to maximize market intelligence & increase sales.
New for 2008
MVS - MEASURING PRINT-TO-WEB CONNECTIONS: This reader response system proves print advertising drives readers to advertisersâ€™ websites, measures the activity and provides comprehensive, independent reporting of results.
- The Mission: Bring buyers and sellers together instantly and report results.
- The Goal: Prove print drives more readers to advertisers’ web sites
than any other medium.
- The Reason: The print-to-web connection replaces the bingo card for reader
- The Advantage: Independent tracking and reporting of results with zero investment
in programming and people.
- The Results: The print-to-web connection efficiently meets the demand of
advertisers providing proof that their print advertising brings results.
Magazines must return to selling reach, readership and results. The print-to-web
connection gives the reader, the advertiser, and the ad salesperson what they
want and need.
- Gives the reader instant contact
- Answers the ROI question for advertiser
- Measures response and readershipfor the magazine
- Gives advertisers third party reporting
- Opens new opportunities for revenue
- Gives the ad salesperson the tool to
sell more print ads.
Key Company Executives
Wayne Gregus, CEO,
Mary Ann Gerney, President,