Turning "digital dimes" into meaningful revenue requires scale. That reality has many content creators looking to contributor networks to generate ad inventory.
The Huffington Post and Vox Media are two that have done it in different ways, along with Business Insider and Glam Media. So has Forbes.
ALM, a b-to-b publisher for the legal community, isÂ partnering with the latterÂ to launch their own...more
Â In Part I of this two-part series Roy Sekoff, president at HuffPost Live, and keynote speaker at Folio:'s MediaNext Conference, dives into the business model and the first year performance of The Huffington Post's video vertical. He also introduces how the brand defines "social video" and the advantages of an engaged community.
The notion of social engagement through video content should be a big takeaway...more
*Editor's Note: This story originally appears on FOLIO: sister site, minonline.com.
With almost half of its audience now expected to be coming from devices around the beginning of 2013, Allrecipes.com is taking some lessons from mobile-first design principle. In a newly redesigned recipe page at its site, the publisher is adopting more of the simplicity, look and feel...more
Magazine publishersâ€”especially larger ones with multiple syndication and distribution channelsâ€”have struggled for years with finding better ways to manage and automate the use of their valuable intellectual property. Content Management Systems (CMS) and Digital Asset Management (DAM) systems have been tried as tools for more efficient productionâ€”from finding the right asset, to using it (legally) in a specific publication, to repurposing it in an ever-increasing number of print and digital...more
ePublishing, a provider of cloud-based CMS, ecommerce and CRM services has agreed to buy Ellington CMS, a platform initially developed by The World Company for its Lawrence Journal-World newspaper website based in Lawrence, Kansas.The World Company had licensed the Ellington CMS and the Ellington Marketplace, a listings and ad platform which ePublishing also gets in the deal, through its Mediaphormedia software division. The service counts...more
Wordpress has released its newest version, Wordpress 3.1.
This is the fourteenth version of the blogging platform. Wordpress 3.1Â has been dubbed â€śReinhardt,â€ť reportedly after jazz musician Django Reinhardt.
New and improved features include a redesigned linking workflow, an admin bar, a streamlined writing interface and a redesigned blue admin scheme.
With the update, some are saying that a blog platform is no longer an accurate description, and that Wordpress...more
WordPress Named Top Open Source CMSPackt Publishing, a publisher of books and other publications on technology solutions, recently named WordPress the overall best open source CMS of 2009. Tying for runner up were MODx and SilverStripe.In the Most Promising Open Source CMS category, ImpressCMS took the top honor while ystems called Pixie and Pligg tied for the first runner up slot. For the second year in a...more
For the past few years, publishers have been using video content on their Web sites to increase and maintain audience engagement. But as video libraries continue to grow, companies have had to find different ways to organize and archive the content while maintaining its visibility. The use of online video platforms via Brightcove, Magnify.net and others have become increasingly popular because they allow publishers to customize their video...more
By now, publishers know enough about online behavior to realize that if users canâ€™t find the content theyâ€™re looking for immediately, theyâ€™ll turn elsewhereâ€”which can be a major hit for both traffic and revenue numbers.But when it comes to creating a navigable site, "We don't see hard and fast rules, but doing what maximizes usability for the user,â€ť said Jeff Myers, vice president and general manager of Meredith...more
Migrating content to a new CMS is a tremendous pain in the rear,
thereâ€™s no way around it. If a vendor or consultant tries to downplay
the difficulty or time required in the process, take your business
elsewhere. They arenâ€™t being honest with you. Â
A few years ago, migrating content to a new site wasnâ€™t a huge deal.
Most publishers had a limited amount of content on their site and it
Many larger publishers with multiple brands experience at least some crossover between the niche markets and audience they serve. Leveraging those areas where content and audience blend together online is accomplished by publishing the same stories to multiple sites within that publisher's network. Yet automating that process through a Web CMS is a difficult task that requires some deft work with metadata and context relevancy.Alec Dann, general manager...more
Mark Logic Adds to Microsoft Office 2007 CompatibilitySan Carlos, California-based CMS and infrastructure services provider Mark Logic Corp. recently debuted the MarkLogic Toolkit for PowerPoint, a service that allows users to more easily integrate Microsoft Office PowerPoint 2007 with the MarkLogic Server.According to Mark Logic interoperability vendor alliance manager Jas Sandhu, the new service allows users to utilize the storage, search, analysis and delivery capabilities of...more
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