CMP to Shutter Intelligent Enterprise Magazine, Keep Web Site
CMP Technology is shuttering the print version of Intelligent Enterprise, an IT publication targeting business application strategists, but will keep the Web site active, the company has confirmed. The monthly magazine, which has a circulation of 80,000, will stop publishing following its February issue, Andie Rhymins, a CMP Technology publisher, told Folio: Alert in an e-mail.
Rhymins says the publication’s initial niche focus has become broader, while its readership and marketers have shifted their focus to online in recent years. The move online will give the publication the opportunity to cover both traditional and new and expanding technologies, she said. “We are very excited about the market opportunity to take this brand to the next level online and to integrate the content of the growing Enterprise 2 0 market, as well as these (new) technologies into the site,” she wrote. “We will also broaden out our advertiser offerings.”
A source tells Folio: Alert that Intelligent Enterprise editor-in-chief Dave Stodder has been let go as result of the closure. A company spokeswoman neither confirmed, nor denied that report.
CMP shut down several print publications last year, but looked to strengthen its portfolio in other ways. In an interview with Folio: Alert last year, CMP CEO Steve Weitzner said the company was moving toward more face-to-face events, and expanding its online and custom offerings.
CMP’s parent company, United Business Media was one of the most active sellers last year, selling off numerous book and magazine titles that were part of its CMP franchises, according to DeSilva & Phillips 2007 Mergers & Acquisitions report. At the company’s annual meeting in May of last year, UBM said the company’s earnings have been on target, but that challenges lie ahead in its print products. Most of the company’s print products are published by U.S.-based CMP Technology, as well as CMP Medica and CMP Information.