CIO Partners with LinkedIn
Tech executive magazine taps into world of social networking.
Tech publisher IDG has become the latest publisher to tap into social networking site LinkedIn. Today, IDG announced that CIO magazine had finalized an agreement with LinkedIn that includes three new services: the Company Insider, CIO Group and Events.
The Company Insider feature allows visitors to the CIO Web site to see members of a featured company’s LinkedIn network when reading a story about that company. The CIO Groups opt-in feature will allow LinkedIn members to share CIO content directly from CIO.com. The Events feature allows members to schedule face-to-face meetings before, during and after CIO executive conferences.
Also as part of the agreement, CIO and LinkedIn will run promotions of each others’ Web sites.
In an effort to expand its own networking capabilities, BusinessWeek also announced an agreement with LinkedIn.