Chartbeat Raises $9.5 Million in Round of Series B Funding
Invests in more accurate analytics, new dashboard.
Real-time analytic provider Chartbeat has secured $9.5 million in a round of Series B funding, led by Josh Stein at Draper Fisher Jurvetson and Saul Klein at Index Ventures. According to Chartbeat’s website, Juvetson and Klein are joined by angel investors in this round.
With this additional funding comes a new look for Chartbeat, as well as improved functionality. The Chartbeat dashboard now includes Engaged Time, a tool that “counts the amount of time someone spends actively interacting with your site…” This set of analytics only counts when users are on-site, in content; if a user has the site open, but is on another website in another tab, for example, Chartbeat will not include that time as engagement.
The company also offers Peer Stats, an anonymous comparison of similar site traffic in real time. Chartbeat is now device-agnostic (so app usage behavior can be tracked as well), and offers a Social View for publishers’ social data.
Chartbeat’s services are used by publishers such as Summit Business Media, Forbes, Fab.com and The New York Times. The company website says the technology monitors upwards to five million visitors at any given moment.