A Changing Definition of Magazine Circulation
CM Show responds to a radically different profession.
The world of circulation is not what it was when many of its executive managers were coming up. It’s now a multidimensional discipline of incredible importance to the success of the enterprise. And that fact is reflected in the structure of the industry’s most-important event, the Circulation Management Conference and Expo, being held in New York June 4th through 6th.
The show, which features three high-profile keynoters for the first time ever, is organized according to the changing role of audience development. There are six tracks:
- CORE SKILLS
This track is designed to touch on the baseline skills for magazine-media circulators. It’s not intended as an introduction (though it can be), but more as a discussion of the key components of the profession, circa 2007.
- ADVANCED SKILLS
This track is built to serve the managerial level of the circulation community as it grapples with the big, strategic issues of growth and transition.
- DATABASE MASTERY
This track offers a focused, intensive look at the skills that will define your future: Building, accessing, and manipulating your database in order to market your products to the right audience and build new products those audiences will respond to.
- TOPIC ONE
This track offers an intensive series of sessions covering the top-of-mind issues keeping audience-development marketers up at night.
- PRINT AUDIENCE GROWTH THROUGH E-TECHNIQUES
This track is designed to explore use of the growing new suite of multimedia tools that are used to develop print-magazine circulation.
- E-PRODUCT GROWTH STRATEGIES
This track zeroes in on how to create and expand audiences for non-print products, including the array of spinoffs that magazine-media audience development specialists are now responsible for, including e-newsletters, Web sites and more.
Within each of these tracks are multiple sessions featuring the most distinguished faculty ever at a CM Show. Visit www.circmanshow.com for a complete list.
The keynoters are extraordinary. They include Robert Callahan, CEO of Ziff Davis Media, John Kimball, CMO of the Newspaper Association of America, and John Q. Griffin, president of the magazine group at National Geographic Society. Kimball will present the newspaper story;outlining how an industry more challenged by online media than even the magazine industry is responding to the threat. Griffin, a former circulator, will outline how to communicate with the executive suite. And Callahan will outline the audience-development philosophies, and successes, of a b-to-b publisher deep in the e-media.