CGI Acquires RunHaven Digital Assets
Sports publisher joins marketing alliance with MOKO after buying brand.
CGI, a San Diego-based sports media and marketing company, adds the brand to its portfolio of digital properties, including Competitor and Women’s Running. The company also produces the Rock ‘n’ Roll Marathon series, which is composed of 30 international events.
Though MOKO is an Australian company, RunHaven is based out of Alexandria, Virginia.
“RunHaven has a rich well of content that will not only bolster our standing as a go-to resource for runners but will also give us a new voice and perspective. We’re thrilled with this addition to our running brands,” John Bradley, CGI SVP of Media, said in a statement.
In addition to the acquisition, MOKO and CGI have linked up for a marketing alliance in which the companies support one another’s marketing initiatives.