CCI Media Buys Woodworking Assets from Watt
Deal is first for CCI, led by former Stamats Business Media president.
CCI Media, a b-to-b media company formed by former Stamats Business Media president Tim Fixmer, has purchased the woodworking assets from Rockford, Illinois-based Watt Publishing. The deal consists of the CabinetMakerFDM unit and includes a magazine, website and weekly newsletter.
Greg Watt, president and COO of Watt, and Fixmer both declined to offer terms of the deal, but Fixmer noted that CCI, which is backed by Fixmer’s own investment, will utilize Watt’s services in the future.
CabinetMakerFDM is a web and print-based business unit that focuses on the cabinet, furniture, fixture and millwork markets.
The deal is Fixmer’s first for CCI and, he says, it will be the cornerstone property in CCI’s portfolio. Fixmer hinted at new product launches, divulging the release of a database product that will “probably launch next month.”
For Watt, the deal allows the company to focus on its agrifood brands, such as Petfood Industry, Feed Management and Pig International, which, says Greg Watt, offer the best opportunities for growth.
According to Watt, all direct staff has been offered their same positions with CCI.