New Ideas for Directories

April 5, 2011

B-to-b publishers have long relied on directories (or buyer’s guides, depending on company terminology) to produce revenue and establish themselves as a valuable resource to their readers. Now, b-to-b publishers are finding new ways to add value to their directories, even as print is challenged (and often succeeded) by digital, and Google dominates the search market. 

Read More
Hearst Magazines is 2010 Group Publisher’s Ad-Page Champ

March 15, 2011

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had the highest ad page gains in 2010 versus 2009.

Read More
Page 90 of 199« First...102030...8889909192...100110120...Last »