Top Five Mags First Half: Sneakers, Yachts and Hiking Boots

May 24, 2011

Some new magazine faces have shown up in min's top 5 ad-page charts (see below) for June and for the first half (January-June 2011 vs. 2010). They are sun-bleached, health-minded, sports and outdoor enthusiast in Competitor Group's Competitor, Source Interlink's Power & Motoryacht, Mariah Media Inc.'s Outside and Affinity's Trailer Life.

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B-to-B’s New Hope: Marketing Services

May 20, 2011

American Business Media’s Annual Meeting, held in early May, took a single theme approach around the topic of marketing services. While the core of marketing services is based on many things publishers already offer (content, data, lead gen), it’s also a different business with longer sales cycles, sometimes lower margins, and a different sales and editorial mentality.

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Edgell Communications Overhauls Its Approach to Lead Gen

May 19, 2011

Edgell Communications, a Randolph, New Jersey-based b-to-b publisher serving the IT and seasonal merchandising markets, has undergone a major overhaul of its lead gen offerings. “We’ve been generating what we call a transactional lead—defined as someone who downloads something and we pass that information onto our client,” says vice president of online media Robert Keenan.

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