Revenue


Selling Social Media


March 1, 2012

As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients.

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Selling Social Media


February 23, 2012

As an element of a marketer’s branding strategy, social media is clearly a priority. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients.

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In Praise of the Flat Fee


January 19, 2012

With the explosion of devices and platforms for distributing content to, pricing and packaging has become a major strategy for most publishers. However, at Reed’s Variety, a flat fee for access to content on any platform has been the way to go. And not just for subscribers—advertisers pay one price for display across the brand’s various platforms as well.

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