Ad Page Bleeding Slows

January 9, 2014

The demand for print advertising continued to fall in 2013, but the pace of those losses has slowed, according to a year-end report from the MPA-The Association for Magazine Media.Total ad pages for the 207 consumer magazines tracked fell 4.1 percent year-over-ye

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Cross-Platform Magazine Advertising Up 6 Percent

December 30, 2013

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media.Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent year-over-year.

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The Appeal of Alternative Subscription Products

November 1, 2013

While not an entirely new concept, offering monthly sample box subscriptions has been a highly lucrative side business for many publishers. Boca Raton, Florida-based Sandow Media, a multiplatform publisher targeting the beauty and design markets, launched its NewBeauty TestTube five years ago, and has since sampled 11 million products through one million tube shipments.

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