Defining Digital Ad Performance

November 3, 2014

I recently had the pleasure of sharing a panel with some of the sharpest minds in the digital advertising space. We gathered at this year's Advertising Week to discuss performance–how we define it as tools change and our industry shifts.

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‘Funny’ is Money: How The Onion Transformed Its Business

October 21, 2014

Last year, the Onion, the satirical news media brand that occasionally fools real media outlets, eliminated print media and went digital only, three years after a decision to reduce its print footprint and franchise its newspaper in local markets. It also moved its whole staff to Chicago, symbololically doubling down on its decision to reinvent itself.

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The Business Journals Streamlines Fragmented Ad Sales Operation

October 14, 2014

Like many other tech investments, creating a more efficient workflow was The Business Journals' objective when it set out to implement a centralized, automated ad sales platform.The company, a division of American City Business Journals, which itself is a unit of Condé Nast parent Advance Publications, is a sprawling organization, with print products, dozens of websites and hundreds of events

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