The Right Way To Do Brand Extensions

April 27, 2006

The magazine industry has always talked about the need to move brands from a singular magazine-centric business environment to a multiplatform enterprise. The rationale for such a shift has usually been the need to achieve greater consumer touch points, to make the brand more relevant, add integrated marketing opportunities, and to simply look for new revenue opportunities to drive growth.

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People on Move | 4.06.06

April 6, 2006

Former Time Inc. associate publisher of category development, Manuel Fuentes, joins Stuff as advertising director.Palm Beach Media Group, publisher of Palm Beach Illustrated, Naples Illustrated and Tampa Bay Illustrated, has named Jeffrey Ditmire director of new magazine development. He was most recently publisher of San Francisco magazine.

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