Revenue


Revamping the RFP Process


January 26, 2006

The request-for-proposal process is becoming more contentious, time consuming and demanding of b-to-b magazine publishers, who say they are often in the dark with regards to knowing just what the advertiser at the other end of the paper, e-mail and fax trail is after.

Read More
[q&a] Vickie Szombathy VP, Media Director, Starlink


January 26, 2006

q: Is there a need for a new RFP format? a: I suppose that depends on the agencies, but within ABM, the publishers felt there was a definite need to elicit information that was critical to help them put together a better response for an RFP. We had a lot of conversations about that at the ABM media advisory board. I was stunned at the lack of info these guys were getting.

Read More
STURNER & KLEIN


January 24, 2006

Sturner & Klein 11900 Parklawn Drive Rockville, MD 20852 Phone: (301) 881-2720 Contact: Jerry Sturner

Read More
Magazine Metrics Take It on the Chin at AMC


October 17, 2005

[This is part of our special extended team coverage of the American Magazine Conference, the annual gathering of publishers and editors, October 16-19.]LAS CROABAS, Puerto Rico - The need for new magazine metrics is the overriding theme at this week's American Magazine Conference, running from Oct. 16 through Oct. 19 here. New Magazine Publishers of America

Read More
Not Just the Fax: New California Law Bars Marketing Via Fax


October 12, 2005

By Dylan Stableford A California bill reversing the exemption of an earlier federal law allowing marketers with "established business relationship" to use faxes in their communication mix was signed into law by Governor Arnold Schwarzenegger last week, leaving magazine marketers up in arms once again. The bill

Read More
Future Network Reorganizes, Forms 3 New Pub Divisions


October 11, 2005

By Dylan Stableford Future Network USA , a niche and trade publisher of action sports, computing, gaming and musician magazines, today announced a major staff reorganization and the creation of three publishing divisions;Youth, Music & Tech and Living;in the hopes of creating synergies across all three.

Read More
Page 192 of 193« First...102030...189190191192193