Revenue


In-House PR That Works


August 30, 2006

Many magazines develop franchise issues or stories that act as editorial anchor points and help drive ad sales. And like those same many magazines, Kathy Andrew, marketing manager for finance magazines Alpha and Institutional Investor, had limited resources to roll out big PR campaigns every time the magazines featured prominent editorial.

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July Magazines Post Gains in PIB Ad Revenue, Pages


August 10, 2006

Total magazine rate-card-reported advertising revenue for the month of July increased 3.7 percent, compared to the same month last year, closing at $1,639,714,241, according to Publishers Information Bureau (PIB). Ad pages totaled 16,870.87, unvarying against last year's pages at -0.1 percent.

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Repositioning Rules


July 31, 2006

Repositioning means change. Change is hard. Yet, when a magazine finds itself going stale, in a struggle for advertising, circulation or market share, it may be time to develop a repo strategy.

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Monetizing Your Partnership


July 31, 2006

The Week turned a nice little circulation building program with 25,000-member business association The Conference Board into a more intricate relationship that eventually included subscription sales, marketing events and ad sales for the association’s member magazine.

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Seven Ways to Improve Ad Sales


July 31, 2006

Carl Landau, president of Niche Media, urges creativity when adopting and maintaining advertising relationships. His approach: Don’t take it so seriously, it’s just money. 1. Send promotional materials that make a statement—something bulky, noisy, edible or wearable. This creates a pre-existing conversation when you call to follow up on the package.

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Face Up: Harper


June 30, 2006

Concept: Harper’s May 2006 cover story was about the potential dangers surrounding the U.S. housing bubble. So art director Stacey D. Clarkson imagined that when the bubble burst, people would be trapped with their large mortgages.

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Monetizing Affinity Partners


June 30, 2006

Association magazines looking for more revenue may not have to look that far. Affinity partners;the insurance, courier and car rental companies, for example;that sign on to offer members discounted rates on services can be a bonus revenue source if converted into an event sponsor or display advertiser.

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