Revenue


Closing the Loop with Advertisers and Readers


September 27, 2006

Soap Opera Digest, the 500,000-circ window into the soap opera industry, has taken an active role in closing the deal between the magazine's readers and its advertisers. Through a partnership with Wal-Mart, now in its second year, publisher Linda Vaughan points to UPC scan data that reveals participating advertisers got a 22 percent nationwide lift in product sales.

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Nielsen: Ad Spending Up in First Half of the Year


September 6, 2006

Advertiser spending was up 5.1 percent in the first half of the year, with the biggest growth in online, Spanish language television and local magazines, according to Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research. B-to-b magazine spending was flat, the research showed.

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A Look at Store-Level Data


August 31, 2006

Consider these figures: Stores receive 100 million copies of magazines per year that have an average sale of zero. Three hundred million copies (15 percent of the total) are distributed to stores with an average sale per store, per issue, of one copy or less. Industry sell-through averages hover around 30 percent.

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The RFP Game


August 30, 2006

by Jane Ottenberg A Fed Ex arrives on your desk with an RFP from Ford. You: a) jump for joy and immediately set up a meeting with your staff on how to wow them; or b) throw it away.

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E-Mail Marketing: Don’t Overcook That Golden Goose


August 30, 2006

E-mail’s ease of use has become its biggest burden as every department head pummels the company’s customer and prospect databases with message after message. Now publishers are on the offensive to better coordinate their e-mail communications and dig deeper into their customer databases to tease out more nuanced and focused market segments to target.

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