How To Build and Maintain a Masterfile

January 12, 2011

Want to hear someone get excited about a database? (Yes, a database.) Here’s Heather Holmes marveling over the master file she oversees at Technology Review.“I LOVE, LOVE, LOVE to talk about our new spiffy database,” she says. “We’re still building it, but I’m delighted to sing its praises based on Phase I.”

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Knowing More About Your Paid Content Users

January 11, 2011

Elsevier Business Intelligence, a biopharmaceutical, medical device and consumer health publishing group within Elsevier, recently began taking a more proactive approach to tracking and analyzing how its customers interact with its online paid content. A new analytics package called Outsell Scout Analytics offered through Outsell Inc.

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