Marketing


How the Sale of Comag Might Impact the Newsstand Supply Chain


March 1, 2012

Comag Marketing Group, the national magazine distributor jointly owned by Hearst and Condé Nast, has been sold to the Jim Pattison Group. The deal signals the exit of the two publishers from the magazine distribution business and is being positioned as an effort to heal a newsstand supply chain that’s long been fraught with competing interests and inefficiencies.

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Selling Social Media


February 23, 2012

As an element of a marketer’s branding strategy, social media is clearly a priority. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients.

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The FOLIO 40: A Call for Nominees


February 7, 2012

The year, as it always does, has flown by and we’re already in the midst of compiling our annual list of the top innovators in the magazine business and the markets that intersect and influence it—the Folio: 40.

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