Marketing


Hearst Takes Digital Ad Sales Global


May 17, 2013

  Hearst Magazines this week announced a new advertising sales group called Totally Global Media that will be a central hub for the development and sales of custom digital ad campaigns across international editions of Hearst magazine brands.

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TheStreet: Losses Shrink While Subscriptions Grow


May 10, 2013

 The first quarter was a mixed bag for the online-only financial news company TheStreet, Inc. The company saw its paid subscriptions increase 13 percent year-over-year, generating revenues of $10.4 million. Despite the gain the company still reported a net loss of $1.7 million, bringing company revenues to $12.6 million.

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