FOLIO: Magazine Staff
October 27, 2015
[Sponsored Content] For millennia, recognizable brands have identified creative ownership, and ultimately the reputation of that owner. Producers of goods and services have elevated that concept to a sophisticated science, leveraging loyalty to a brand reputation in order to succeed.
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Baird Davis
October 27, 2015
In the rush to the digital future, publishers have taken their eyes off the “print-ball.”
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dsikes
October 27, 2015
[Sponsored Content] Legally, a brand logo is a trademark—a distinct class of protected intellectual property used to differentiate the goods or services of one seller from those of another. The history of that concept is a fascinating one.
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Bill Mickey
October 26, 2015
The small-scale events will promote the brand and help it hit one million attendees across its portfolio.
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Bill Mickey
October 26, 2015
From their mouths to your ears. Advice from a few of the best B2B and consumer editors about how to keep a magazine a vital read.
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FOLIO: Magazine Staff
October 26, 2015
Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value.
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Greg Dool
October 21, 2015
Second full day of programming features breakfast keynote panel, Folio: 30 Under 30 Awards luncheon and 13 breakout sessions.
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Greg Dool
October 21, 2015
Four publishing CMOs discuss reader and advertising revenue opportunities.
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Greg Dool
October 20, 2015
First full day of programming features more than 40 presentations, panel discussions and keynote speeches.
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FOLIO: Magazine Staff
October 20, 2015
[Sponsored Content] How the go-to authority brands in tech products are using logo licensing to build relationships and open doors with advertisers.
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