Marketing


About FOLIO:


October 1, 2005

Folio: is the only magazine that serves the entire community of the magazine publishing industry.It is a multi-channel, multidimensional information source, using print, online and face-to-face delivery to bring actionable information to the publishing community and encourage a richer dialogue between buyers and sellers.

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Face Up: BusinessWeek


October 1, 2005

By Dylan Stableford Issue: August 1, 2005 Frequency: Weekly Launched: September 7, 1929 Circulation: 1.2 million Editor-in-Chief: Stephen J. Adler Art Director: Malcolm Frouman Editorial Director: Greg Williams Freelance Art Director: Vera Naughton Writer: Bruce Nussbaum

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The New CEO Skill Set


October 1, 2005

By Matt Kinsman Just as magazine publishers are no longer focused just on magazines, today's publishing leaders need a more diverse set of skills than their predecessors, from technological expertise to financial know-how to adapting to the run-and-gun pace of today's publishing industry.

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Getting the Appointment


October 1, 2005

When we try to shortcut the sales process, we make sales harder and stressful. The first step is getting ready, creating a foundation. The second step is getting in. If you can't get in, you can't sell anything.

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Beginner’s Guide to Reprints and E-Prints


August 22, 2005

Want to know how to make money with reprints? Want to know why they're such a valuable marketing tool? Did you know that they are a powerful way too engage your readership as well as provide a rich, third-party endorsement? Click here for more.

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