Marketing


Opportunity Knockouts: How to Identify Reprint-Worthy Copy


April 13, 2005

What are the key ingredients for a successful reprint? It would seem the basic elements include knowing what sells, knowing who would buy it, and even knowing that sometimes the unlikeliest articles can register a reprint jackpot. The Sure BetFor Bob Higgins, vice president of media at Zweigwhite Media, reprint

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