Marketing


Report: 6 Percent of Paid Circ Sponsored


October 5, 2005

By Dylan Stableford Sponsored circulation amoung audited consumer magazines amounts to 17.5 million copies, according to Circulation Management 's Baird Davis, and represents a sizable chunk as the industry looks to shore up its circ.

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BPA vs. ABC Consumer Members: Winners and Losers


October 5, 2005

By Meghan Hamill How do BPA audited consumer titles fare against the Audit Bureau of Circulation 's audited titles? When it comes to newsstand sales, BPA and ABC titles fare the same, according to the October 3 Capell's Circulation Report. Members of both auditing bureaus show newsstand gains and losses of 36 percent and 64 percent respectively over the first half of 2005.

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The New CEO Skill Set


October 1, 2005

By Matt Kinsman Just as magazine publishers are no longer focused just on magazines, today's publishing leaders need a more diverse set of skills than their predecessors, from technological expertise to financial know-how to adapting to the run-and-gun pace of today's publishing industry.

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Getting the Appointment


October 1, 2005

When we try to shortcut the sales process, we make sales harder and stressful. The first step is getting ready, creating a foundation. The second step is getting in. If you can't get in, you can't sell anything.

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