Marketing


Overcoming Objections


November 1, 2005

By Jena� Rubin When is the best time to overcome objections? Before you get them. Old-school-sales says the sale doesn't start until objections are raised. Untrue! Objections slow the sales process, not speed it up. Avoiding objections creates stress-free selling. Here are nine ways to avoid objections:

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AdsML and The State Of Online Insertion Orders


November 1, 2005

By Dylan Stableford Hate having to input an insertion order? Blame Alexander Bain. Bain , a Scottish mechanic, is credited with inventing "facsimile transmission over wires" in 1843 according to Wikipedia, and it wasn't too long after that the fax machine was born.

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New York Hits the Streets


November 1, 2005

By Bill MickeyCHAR(13) + CHAR(10)CHAR(13) + CHAR(10) This past summer, New York publisher Larry Burstein took the magazine into the subways of New York City with a guerrilla marketing campaign that, after one month, boosted newsstand sales by double digits and shot Web traffic through the roof. CHAR(13) + CHAR(10)

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Undercover Investigation of Circulation Practices Leads to Charges


October 27, 2005

By Meghan Hamill A federal investigation of circulation practices at several leading newspapers last year and the subpoena from the U.S. Attorney's Office in New York to Time Inc. this past July, have apparently grown out of the probe of Inflight Newspapers & Magazines. But this week, the first magazine has been caught in an undercover investigation. The publisher of Laptop

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Postal Rate Commission Dismisses Big Publishers’ Complaint


October 24, 2005

By FOLIO: STAFF In a long-awaited ruling by the Postal Rate Commission last Friday, the PRC said it would not recommend alterations to the Periodicals rate structure as requested in the complaint filed by Time Warner, Conde Nast, Newsweek, Readers Digest and TV Guide in January 2004.

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E-Marketing Versus Paper-Based Marketing


October 21, 2005

So which is more effective, marketing via the Net or marketing via paper? That brief but loaded question has been the subject of endless discussions and debates during the past decade. To keep the argument floating, three leading experts on the subject of e-marketing and paper-based marketing were asked for their professional opinions. The experts are:

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FOLIO: SPECIAL REPORT | 2005 AMC


October 20, 2005

[This is part of our special extended team coverage of the American Magazine Conference, the annual gathering of publishers and editors, held October 16-19.] Calls for New Metrics, Recognition of Product Placement Dominate 2005 AMC

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