Marketing


Who Will Buy ムVerified’ Circ?


December 1, 2005

By Christopher Heun When magazine readers sit at home, do they look at the pages any differently than when they're at a doctor's office or a hair salon? Do they flip through advertising one way if they paid for the magazine and another way if they did not?

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New Snags Emerge In Production at Digital Speed


December 1, 2005

By Tony Silber For publishers, digital-production means a much later ad close, much more timely editorial, more flexibility in modifying pages after they've been shipped and a reduced time from shipping to mailing. All good, right? Maybe not.

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Improving Web Page Load Time


December 1, 2005

By Matt Kinsman Think your Web site looks great? Maybe it does. And that focus on visual engagement rather than quick load time could be costing you money.

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