Marketing


Transitioning From Lists to Data Intelligence


January 9, 2007

By Barbara Love I have to think of myself not just as a list company providing names and addresses or providing prospecting or lead generation for my customers," says Deb Goldstein, co-chair of the Direct Marketing Association's List Counsel and president of IDG List Services. "It has to be more than that."

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Saving Money With E-Research


January 3, 2007

Any publisher will tell you that their readers are their most valued asset. Readers dictate the editorial bread and butter of the magazine's pages, and if a publisher is clueless about who its readers are and what they want to know, that magazine is likely to close before the salespeople can say "ratecard."

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2007: The Year Ahead


January 3, 2007

It's going to be a great year in magazine publishing. Sure, there are challenges. There's some talk of a recession. Within the industry, postal rates are increasing, money is flowing online, newsstand sales are flat and the process is broken and most big-circulation magazines are on a downward trajectory.

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