News


After ‘Intense’ Process, Primedia Business Changes Name to ‘Prism’


December 20, 2005

By Dylan Stableford Primedia Business, the company formerly known as Intertec Publishing, is changing its name once again. The new name: Prism Business Media Inc. . The company had been scouting new names since August, when Primedia sold its business information unit to Wasserstein & Co. for $385 million in cash. The new entity temporarily held as PBI Media Holdings, Inc.

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Radar’s Relatively Long, Strange Trip Comes to an End


December 14, 2005

Radar magazine, the pop-politics-gossip-glamour mash-up that had relaunched earlier this year with the $25 million backing of financiers Mort Zuckerman and Jeffrey Epstein, is set to fold. An internal announcement was made late Wednesday to staffers; it appears the current November-December issue, its third since being relaunched, will be its last.

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Highlights from VSS’s Vogue-Thick Communications Industry Forecast


December 12, 2005

By Dylan Stableford Media growth forecasts, particularly in a technological climate where the methods of media delivery change by the nanosecond, can often be grandiose in their predictions. And with so many research companies proffering so many variations on the same theme, the results can be as tedious as, say, an entire album of Macarena remixes.

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