News


Magazine M&A Looks to Close Out Year on High Note


November 1, 2005

By Dylan Stableford After what amounted to a blink of a respite from the harried pace of magazine M&A activity, three deals representing three very different sides of the industry were announced in the span of two days this week, as publishers and private equity firms looked to shore up transaction ledgers before the holiday season.

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Face Up: Snowboard


November 1, 2005

By Dylan Stableford Issue: September 2005 Frequency: Bimonthly Launched: 2004 Circulation: 75,000 Publisher: Mark Sullivan Graphic Designer: Aaron Draplin

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Is A For-Profit Institute Right For Your Market?


November 1, 2005

By Tony Silber Two years after the launch of a for-profit association intended to transform his company and, even more ambitiously, transform the way b-to-b media companies serve their markets, Hoyt Publishing Co. 's In-Store Marketing Institute has more than 350 paid members and will hit 400 by the end of the year, president Peter Hoyt says.

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Quark Fights Back in Design Software Battle


November 1, 2005

By Bill Mickey Back in 1998, Quark Inc. opened discussions to acquire Adobe , a $240 million company at the time, for an estimated $2 billion. Not only did Adobe essentially ignore Quark's overtures, the following year it debuted InDesign;a page layout application that eventually knocked Quark out of its industry dominating stupor and inspired a full-on race for design-shop dominance.

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The Power of Pull Quotes


November 1, 2005

Job number one for an editor is to sell editorial. Magazine editors are not selling a product; they are selling the reader on the magazine at large. Successful editors know that they must treat the magazine as an ongoing advertisement for itself. I call them editorial sales managers.

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Make Commissions Attainable


November 1, 2005

By Bill Mickey When Rich Fairfield was hired as the first new publisher in 35 years at Trevose, Pennsylvania-based Advertising Specialty Institute (ASI), a media company serving the promotional products industry, the sales group had been missing their budgets for several years. "They had years where they didn't get commissions," he says. "It was a little demotivating."

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