News


Regional Magazine Glut


January 26, 2006

Regional magazines are consumer publishing's hottest category. It's also the category most likely to be a victim of its own success as the number of magazines serving the same market grow to ridiculous proportions.

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Sort Out Your Mobile Content Resources


January 26, 2006

For magazine publishers, mobile content has emerged as a distinct delivery platform, and maximizing the use of it is an important strategy in an increasingly fractured media landscape. Users want access to content wherever they are and whenever they want it and for a growing number of professionals that includes their mobile devices.

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Giving Subscriber Studies Some Teeth


January 26, 2006

ideaexchange: a forum for best-practice strategies and tactics Few items are as suspect in the eyes of advertisers as a magazine-sponsored subscriber study. If the magazine is paying for the study, why would it release anything other than data that portrays it in a glowing light?

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Changing Technology Platforms


January 26, 2006

Today's fractured media landscape and its subsequent revenue opportunities is placing extra demands on magazines' publishing platforms. Publishers moving heavily into online content deployment, for example, either must update and standardize their technology platform to efficiently drive content back and forth between mediums, or devise expensive interfaces to patch together disparate systems.

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