News


IdeaExchange: Create a Killer Media Kit


December 1, 2005

By Bill Mickey Don't short-change your media kit. Like other products that revolve around the magazine, the media kit is a brand extension. And the media kit reaches the second of your two major audiences: Media buyers. Communicating your media brand and the mission behind it is just as important to this group as it is to your readers.

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Source: Blockbuster Advanstar Deal May Break Within a Week


December 1, 2005

By Tony Silber The slow-moving process for the sale of Advanstar Communications may be nearing its culmination, a source with knowledge of the pending transaction indicated yesterday. The source, who spoke on a not-for-attribution basis, was asked where the process currently stands, noting the announcement was imminent: "You should hear soon. Stay tuned. Less than a week."

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City and Regional Showdown


December 1, 2005

By Dale D. Buss The Arizona Republic is sprinkling metro Phoenix with a number of new local magazines, some of them catering to just one Zip Code. But Michael Hiatt, publisher of Phoenix Magazine, has a message for executives at the Gannett Co. newspaper: Bring it on. And don't expect to win.

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Shareholder Files Suit Against KKR as PRM Stock Inches Up


December 1, 2005

By Matt KinsmanA lawsuit filed this week against Primedia majority owner and leveraged buyout firm Kohlberg Kravis Roberts & Co. by a Primedia shareholder will probably be an uphill battle for the plaintiff but raises the prospect of dollars returning to the publishing company.

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