The Magazine World’s Oldest, Richest and Biggest Audiences

December 4, 2014

While the MPA's new Magazine Media 360 report aims to capture the raw reach of some of the industry's top brands, media research firm GfK MRI delves deeper into exactly who makes up those audiences.The company—which actually provides the MPA with its print and digital edition readership numbers—released its fall magazine audience estimates this week, capturing key demographic data for more

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