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MPA Subs Audience Data for Ad Pages


October 3, 2014

Ad pages are gone, and in their place the MPA has released collection of audience data for magazine brands across the industry.The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to the MPA, including a 4.1-percent loss in 2013—to one of audience growth.

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