November 8, 2012
If your sales staff sells traditional media, understanding how paid search works is a big plus. Today, about half of all online ad dollars go to search,
November 2, 2012
After an 11-year stint as Wired‘s top editor, Chris Anderson is stepping down. According to a memo released late Friday by Condé Nast CEO Charles Townsend,
November 2, 2012
Two significant industry conferences in the last couple of weeks were dominated by the question of whether print is dead.
November 1, 2012
I recently had the opportunity to attend an Intel conference where blockbuster film producer, executive and bestselling author Peter Guber spoke.
October 31, 2012
We received this e-mail from the Joss Group on Monday, as the hurricane was about to hit. Not only did they take a shot at our decision to postpone the MediaNext event—we didn’t cancel it,
Bryan St. John
October 26, 2012
Arguably, publishing is quickly heading toward digital dominance. Strategies for the migration are way past overdue. However, some of the strategies that ruled print media are being abandoned for digital media,
October 25, 2012
Oxford, Mississippi—Magazine publishers from a broad cross section of the industry spent two days presenting their best practices and innovative ideas for an era of transition during the third annual ACT III conference at the University of Mississippi.
October 23, 2012
ABM, which is wrapping up its Executive Forum being held in Chicago this week, voted nine new companies into membership at its board of directors meeting Monday.
October 18, 2012
I got quite a few phone calls this past week from fellow circulators concerning the article that was posted on Audience Development’s website last week on action code response rates exceeding direct mail rates.
October 12, 2012
For their November/December 2012 issue, the editors and creative director at Mother Jones decided to do a split run cover,