February 13, 2014
With the new year well under way, one item that has been of focus to the audience development department at NewBay Media is lead generation.
February 11, 2014
Customer and audience frustrations are fertile ground for new revenue opportunities. Sometimes it’s easy to map those frustrations to a new data product or service,
February 10, 2014
In my last post, I talked about how to match your digital magazine’s features with your audience. Here, I’ll carry that forward into measurement.
February 5, 2014
HDA is a St. Louis-based distributor that has been the magazine and book supplier of specialty magazines to specialty stores since 1983.
January 31, 2014
Welcome to the first edition of Face Up Online.
If you're a reader of our Magazine then you're familiar with the concept.
January 30, 2014
If you are a media company, your top-selling product for 2017 probably hasn’t been invented yet. This was one of the more headline-worthy findings of JEGI’s 2014 Media Growth Study (pdf).
January 28, 2014
Is your website converting visits to revenue efficiently enough? Getting people to fill out a registration form or click through on an offer is difficult,
January 24, 2014
More and more publishers have a digital version of their magazines and if you are about to embark upon the digital road,
January 23, 2014
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January 15, 2014
My first day at work in 2014, I was delighted to get a call from a very dear mentor of mine,