Content


Face Up: 2014 Critics’ Choice


December 19, 2014

Each month, Folio: selects a unique and engaging cover and asks industry designers to weigh in and tell us what they think. Whether it's a consumer, B2B, regional or association title, covers are the first point of entry for readers, and can determine whether or not someone chooses to open the book. Of course, some are (subjectively) better than others.

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Finding Your ‘Social Springboard’


November 24, 2014

As social media continues to evolve exponentially, companies are seeking ways to tie dollars to the platforms. Native content has emerged as a key driver of social revenue but it has to resonate with the audience and network it lives on.Here, Folio: catches up with Seth Rogin, CRO of Mashable, to find out how the brand is successfully selling on social.

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